With ExpertCare, in less than

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Co-morbidities | Blood Pressure | Cholesterol | Current Clinical Status | Therapeutic History | MMI Lists | Personalised Insights | Clinician Validated Pathways | Secure Data
& NICE Guidelines

Are cross referenced to ensure the clearest patient treatment guidelines are met.

This empowers clinicians to ensure all boxes have been checked and optimal patient guidance can be put into action.

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PREVENT

Heart Attacks and Strokes Through Smarter Care

Hypertension and hypercholesterolemia control remains an unmet challenge

CVD drives a dual burden of personal suffering and heavy NHS costs

CVD is a leading cause of death and disability in the UK. Though preventable and treatable, late diagnosis and poor management fuel avoidable admissions, higher costs, and health inequalities – making new system-wide hypertension models essential.

Measurable Improvements in Cardiovascular Risk

Improved Blood Pressure Control

Improved Blood Pressure Control - short explanation

Reduced Risk of Stroke & Heart Attack

Reduced Risk of Stroke & Heart Attack - short explanation

Better Medication Optimisation

Better Medication Optimisation - Short explanation

Designed Around People 

Not Just Protocols

 

How our innovation works

ExpertCare is a fast, easy-to-use digital solution that supports clinicians in personalised, evidence-based CVD medicines optimisation by using patient context to enable precise and timely prescribing decisions.

The ExpertCare Process

1.

Each month the hypertension register is used to produce a cohort of patients to review

2.

Admin person contacts patients for updated BP by SMS/phone

3.

Responses saved to patients record

4.

Pharmacist conducts a medicines review for each uncontrolled patient using ExpertCare

5.

Clinician saves new treatment plan to patient’s record

6

Approval sought for medicine changes

7.

Pharmacist updates prescribing module and sets next review reminder

Analyse Patient Risk

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Identify Treatment Optimisation

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Support Ongoing Prevention

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Built on Clinical Evidence. Aligned with National Guidelines

Trust and Security

Your data remains secure, encrypted, and compliant with UK healthcare standards.

Let’s Reduce Preventable Cardiovascular Events — Together

Book a demonstration and see how ExpertCare can improve outcomes in your setting.

About Fortitude Advisory

Clarity. Discipline. Expertise.

At Fortitude Advisory, we deliver high-impact financial leadership and strategic insights to businesses navigating growth, change, or complexity. Whether you’re a fast-scaling start-up or an established business facing new challenges, we provide experienced CFOs on flexible terms—empowering you to grow with clarity and confidence.

Our Services

Interim and Fractional CFO Services

Our interim and fractional CFOs work seamlessly within your leadership team to provide the strategic oversight, commercial acumen, and financial discipline needed to support key transitions—be it scaling, restructuring, fundraising, or preparing for exit. We fill critical leadership gaps when and where you need them most, with the flexibility to scale our support as your needs evolve.

We offer hands-on financial leadership with a focus on:

  • Cash flow optimisation and runway extension
  • Financial systems and process improvement
  • Investor and stakeholder communication
  • Capital structure and balance sheet management
  • Budgeting, forecasting and performance tracking

 

Whether you need a full-time CFO for a defined period or ongoing part-time support, Fortitude Advisory brings experience, independence, and impact.

Fundraising Support and Investor Readiness

Raising capital is one of the most demanding and high-stakes activities a business can undertake. We help founders and executive teams prepare for and execute successful fundraising journeys—across equity, debt, and blended finance.

Our services include:

  • Financial modelling and valuation support
  • Investor pitch preparation
  • Due diligence readiness
  • Structuring and negotiation support
  • Data room management and documentation review


With deep experience in both investor expectations and founder realities, we help bridge the gap between vision and viability.

Why Fortitude Advisory?

Resilient Finance. Trusted Partnerships.

At Fortitude Advisory, we believe that finance should be a source of clarity, not complexity. Our name reflects the resilience, integrity, and strategic focus we bring to every engagement. We operate as trusted partners—independent, experienced, and committed to delivering value.

If you’re looking to bring world-class financial expertise into your organisation without the overhead of a permanent hire—get in touch. We’re here to help you build with confidence, lead with clarity, and grow with purpose.